Thursday, August 30, 2007

New Icy Hot Pro-Therapy Heats Up Sporting Goods Market

Grand Rapids, MI (April 9, 2007) — From the three-point line, Grabber hits nothing but net by signing an agreement with Chattem, Inc. to distribute Icy Hot Pro-Therapy products exclusively to sporting goods stores nationwide. Hot and cold therapy has long been a traditional method of treating sports-related strains and inflammation to deliver “Ultimate Pain Relief”.

“Grabber is excited to represent Icy Hot in the sporting goods channel,” says Gary C. Gerds, General Manager for Grabber Warmers. “With products that were launched by such world-class athletes as Shaquille O’Neal and Mia Hamm, Icy Hot will definitely heat up the retail shelves and send a chill through competitors.”

The Icy Hot Pro-Therapy line from Chattem is a complete system of pain care including support braces for the knee and back, as well as cold and hot pack inserts. Chattem, Inc. is a leading distributor and manufacturer of branded OTC healthcare products, toiletries and dietary supplements including Icy Hot, Gold Bond and Unisom, among many others.

No comments:

Post a Comment