Thursday, August 30, 2007

Taking the Sting (and Itch) Out of the Great Outdoors

Grand Rapids, MI (August 7, 2007) — New Mitigator Sting & Bite Scrub from American Natural Technology Sciences joins Grabber’s growing outdoor skin care category for the sporting goods industry. Manufactured to relieve trauma, pain and itching, Mitigator treats everything from mosquito bites to jellyfish stings by neutralizing toxins.

Few things compare to the aggravation of getting stung while working or playing outdoors, then suffering a persistent itch while the poison continues to irritate your skin. “My daughter was playing in the pool and was stung by a wasp that landed on her arm,” says Douglas Wheaton, an emergency room physician in Michigan. “I ran across Mitigator in the drug basket, read the instructions, and rubbed it into the bite – pain diminished and she resumed playing.” Mitigator draws out toxins and gently scrubs the affliction to eliminate itching and pain quickly.

Skin care in the wild—whether camping, hiking or biking—has always been a primary concern for outdoor enthusiasts. In addition to Mitigator, Grabber has recently expanded their offerings beyond air-activated warmers to include other outdoor skin care products like poison ivy preventatives, insect repellent, and first aid gel.

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